Physical Web is Coming

Before we move on to the topic of discussion, we would like you to take a pause and absorb the world around you. The Digital World. The Internet. The World Wide Web.

For those of you who may not be aware of the story of Internet, let us take you a few decades back.

1969 – ARPAnet becomes the first working computer network (The same year Neil Armstrong becomes the first man to walk on the Moon)


1972: Ray Tomlinson creates a programme that enables e-mails to be sent and received.


1973: Vint Cerf and Bob Kahn write software that allows different networks to communicate. The word ‘internet’ is used for the first time in their set of rules.


The Next Couple of years see the growth of Computers. Microsoft, Apple and IBM take Personal Computers to every sphere of life. Million of Computer are sold. They are connected to create the Internet as we know today.


1989: Tim Berners-lee writes the World Wide Web programme, which uses a system of addresses called URLs. He also creates a new computer language called HTML for Web authors


1992: Within four years, World Wide Web is the most popular use of Internet. President Bush signs a law that allows commercial use of the network.


1994: Netscape Navigator is put on the Web and by 1995 there are more than ten million Netscape users.


1995: Yahoo! has become one of the most popular search engines on the Web and is turned into a proper business which sells advertising space and a news service is created in collaboration with Reuters.


Google, Amazon, Netflix, Facebook….. And the Web keeps getting awesomer day by day

But don’t mistake yourself into thinking that the best has happened. A phenomenon is taking place that is bigger than the internet itself. Or rather, the real power of the web is yet to be realized. What if the physical objects become a part of this web!! What if the buildings start talking, the furniture starts talking, the places start talking!!

Welcome to the Physical Web!!

Scott Jenson, from Google explains the physical web in a beautiful manner.

Imagine a time when there were 10 websites. You could probably visit all of them. Imagine yourself in the digital space now. There are millions of website around you. Look at them. Shouting at you. Begging for your attention. Listen to them. One would go mad if it were so. Hence the need for a browser. A search engine. To keep you sane.

Taking on the analogy further, compare the physical world around you to the digital web. Just like the millions of websites, imagine the billions of physical entities around you, bombarding you with information. This is real and it is happening as we talk about it.

The infrastructure that you need for the physical web is already in place.

  • Without you knowing, your mobile phones are capable of searching the Physical Web via chrome.How to Enable Physical Web in Chrome
  • You need a protocol to emit information to the Physical Web. Eddystone by Google and iBeacon by Apple have their own protocols in place
  • You need a hardware to emit the information on to the Physical Web or you could simply use your mobile phone. In case you need a hardware, there are hundreds of Beacon manufacturers around the globe. Facebook is giving away free Beacons called Placetips but they let you emit only your Facebook page so might not be a great choice.
  • And most importantly you need some content to emit (unless you are content with emitting your Facebook page or your website, which you shouldn’t be).

So when we say the Physical Web is here, believe us, it’s here. When are you planning to be a part of this revolution?

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